The imminent birth of a new Royal Baby is a much anticipated event for The Sun and its readers. The Nation had already fallen in love with Prince George and his sibling was going to be the focus of much attention. Attention that may well upset George…

We took this insight that there may well be competitiveness between the Royal children and the huge popularity of the books and TV show ‘Game of Thrones’ to create an iconic welcome to the World for the new Royal Baby.