Cannes Lions

RUGBY WORLD CUP SPONSORSHIP

PUBLICIS CONSEIL, Paris / ORANGE / 2008

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Overview

Description

Orange opens up the world of rugby to all: Official sponsor of the Rugby World Cup, Orange wants to touch the French people by throwing them into the heart of the event so as to allow them to discover rugby. Orange creates a buzz and suspense with this saga of teasers, which is revealed in ever increasing crescendo.This campaign stages the preparation of Zinedine Zidane as Fabien Galthié teaches him the rules and the main rugby plays.

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12 items

1 Cannes Lions Award
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