Cannes Lions

T-STICK MOBILE BROADBAND

RAPP NEW ZEALAND, Auckland / TELECOM NZ / 2009

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Overview

Execution

Dramatise the benefit: With T-Stick, you can work out of the office, but because you’re still emailing, googling, blogging and sending through the work, no one will know you are gone.1. Leading creatives received life-size inflatable “creative body doubles” to help them escape the office.

2. Ad industry heads received what appeared to be their own Out of Office Notification. (It notified them how they could get out of the office.)3. Ad industry publications circulated a folded “Back in 5” post-it note, which revealed “Back in 5… days”.All signposted to noonewillknowyouaregone.com.

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