Cannes Lions

T-STICK (MOBILE BROADBAND)

RAPP NEW ZEALAND, Auckland / TELECOM NZ / 2009

Awards:

1 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Execution

The best thing about the T-stick for a creative is that it lets you work out of the office, but because you’re still emailing, googling, blogging and sending through the work, no one will know you are gone. To get creatives talking, 77 prominent creatives, representing all of New Zealand’s leading agencies, were selected to receive a life-size inflatable “creative body double” to help them escape the office without anyone realising they were gone. It directed them to noonewillknowyouaregone.com where they could find out more ways to get out of the office – the T-Stick for Macs being most effective.

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