Cannes Lions

RUN LONDON CAMPAIGN

AKQA, London / NIKE / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

The theme of this year's Run London campaign was "I will run a year", based on the insight that Londoners are more likely to do something if they not only set themselves a goal but, more importantly, if they tell someone else about it and they make a pledge.

Similar Campaigns

12 items

The Land of New Football

THE KENNEDYS AT WIEDEN + KENNEDY AMSTERDAM

The Land of New Football

2022, NIKE

(opens in a new tab)