Cannes Lions
DM9SUL, Porto Alegre / OLYMPIKUS / 2012
Overview
Entries
Credits
Execution
Creative solution: With the help of the world’s greatest running specialists, the Kenyans, Olympikus created The Finish Line Men.
Outcome
Olympikus created a unique, simple and inexpensive way of relating to runners, regardless of what city in the world they are in or the size of the race they are running, making everyone understand in practice what getting inspired means.
The results? Sweat, kilometres and more inspired runners.
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