Cannes Lions

Runtoscroll

FRIENDS, Moscow / ADIDAS / 2018

Awards:

2 Shortlisted Cannes Lions
Presentation Image
Case Film
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Overview

Entries

Credits

Overview

Description

A mobile website experience turned into a competition! The unique landing page where users literally need to run in order to scroll it.

Execution

A website that tracks GPS and accelerometer data from mobile phone and scrolls if user runs. All along the "length" of this site, we placed one hundred pairs of Alphabounce sneakers, so that anyone could get a pair for free if they reached them first. Competition took place all over the Russia for 14 days.

Outcome

Thousands of people from all over the Russia were actually running on our track. 106 000 unique users covered 30 000 000 meters total distance in pursuit for the new Alphabounce sneakers.

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