Cannes Lions

Safe always arrives

THE POOL COLLECTIVE, Sydney / NRMA / 2022

Digital Proof JPG
Digital Proof JPG
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Overview

Entries

Credits

Overview

Execution

The summer months are the time of year when most road accidents happen. As more families take to the road to go on holiday, these drivers are often not used to long distance, motorway journeys. NRMA wanted to encourage these drivers to reach their holiday destination safely.

The idea was to capture the genuine emotion of those awaiting their loved ones to arrive safely.

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