In Chile, harassment of women in private transportation is on the rise.

The fear of drivers changing the route, being kidnapped, drugged or assaulted is something normal for a woman every time she asks for a cab at night.

Movistar, one of the largest telcos in Latin America, wanted to create a tool that would accompany women throughout their journey by means of an instrument they always have at hand: their cell phone.

The main objective of this initiative is to increase women's sense of security in a cab.

Safelist is a playlist that turns Spotify into an audio tool that increases women's sense of security when traveling by cab.

It contains recorded conversations that pretend to be real and in real time between the woman and a supposed family member, partner or friend who is waiting for her arrival.

Each conversation turns the app's lyrics into a readable script that women can follow.

So, if the woman is in a cab and feels that something is wrong, she just has to open Safelist in Spotify, choose the conversation that makes the most sense to her according to her context, press play, open the lyrics section and respond every time she says "You".

Safelist is an idea 100% focused on women who usually travel alone in cabs in different contexts: if they travel to work at dawn, if they left the office very late, if they go to a party or to the party of the party, if they left the university late, if they are late for an engagement and many other situations.

Being a women-only initiative, the communication had to be as well. Safelist communicated in a segmented way on social networks, in bathrooms of bars and universities and also through companies that sell products only for women.

So that the conversations do not raise suspicions, the playlist is renewed with new audios and situations.

To launch Safelist, the first thing was to write them in a natural and colloquial way, where each recording had to include the noises that the context warranted (sound of a party, street, house, etc.).

Once the recordings of the conversations were ready, they were uploaded to Spotify, the scripts were added to the lyrics and the playlist was ready to be shared.

The launch was on International Women's Day, March 8, 2022, and from there began segmented communication through social networks and partnerships with women-focused ventures.

Since 2022 Safelist has reached more than 300,000 plays, being mostly used between 22:00 pm and 04:00 am.

Regarding conversations, 36% prefer to talk to their sister, 27% to their boyfriend, and the other 37% prefer to talk to their father, colleague, roomite and friend.

The segmentation continues to achieve its goal, this playlist is listened to 100% only by women.