Safety Bags are fruit and veggie bags that remove harmful pesticide residues.

They look and feel just like normal fruit and veggie bags.

However, every Safety Bag is formulated with a safe, inner-coating of Nano Photocatalyst technology.

Safety Bags absorb natural light to trigger the bag's inner coating.

This works to break down the toxic residues found in fruit and veggies—decomposing the toxic elements and dispersing them naturally into the air.

Thus, enabling supermarket consumers to enjoy safer fruits and vegetables.

Safety Bags were first developed and tested at flagship Tesco supermarkets in China—where we replaced standard fruit and veggie bags with Safety Bags.

To launch the initiative, and communicate how they work, a print campaign was supported by in-store posters, point-of-sale labels and even a spot on the sales receipts.

The beta test results in China were completed in Aug 2017.

Safety Bags were then launched at flagship Tesco stores nationwide in Sept 2017—with global rollout plans for 2018.

The technology behind Safety Bags is FDA Approved (Registration Number: 19389685830).

The invention of Safety Bags themselves are Patent-Pending (Patent Application Number: 17103845.2)

Please refer to the enclosed:

- Sample Safety Bag

- Client Letter

- FDA Approved Certificate

- Patent-Pending Certificate

Safety Bags are a highly-scalable, highly-targeted idea with a simple objective: to allow shoppers to enjoy safer fruits and veggies.

Safety Bags were an immediate success—safely removing pesticide residues to leave fruit and veggies just as nature intended.

And positioning Tesco as a brand striving to enhance the quality of life for its shoppers.

This initiative increased awareness about food safety and fuelled both conversation and demand for Safety Bags.

- FDA Approved (Registration Number: 19389685830)

- Patent-Pending (Patent Application Number: 17103845.2)

- During the test phase, 9 out of 10 people chose to use Safety Bags

- Beta test results in China completed in Aug 2017

- Launched at flagship stores nationwide in Sept 2017

- Global rollout plans for 2018