Eurobest
PUBLICIS CONSEIL, Paris / SAINT GOBAIN / 2022
Overview
Entries
Credits
Execution
The main challenge was to create a credible football movie using only kids. Kids with actual football skills who had to perform on the move all the time.
On a technical standpoint, to make sure we keep the pace of the film and follow the kids who were running after the ball, a steady cam was used to shoot the pursuit.
We have also put in place eco-socio-direction measures for this production:
- an international campaign, whose creative idea was challenged and optimized to shoot only in one country, limiting the multiplication of travels.
- a production that was made aware of the various eco-gestures by sending a guide to good practices + an awareness note on the service sheet.
- the film was shot on natural sets. Most of the styling and props were rented or came from stock, greatly reducing the need to buy new.
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