Staples wanted to promote their best sale offers. The brief was very clear: the prices are incredibly low and there's no tricks to it. Customers just need to walk in the store. There's no catch, no strange conditions nor fast voice-over on the ad. We decided to make a joke on this. The Staples offer is available for everybody that has the following conditions: people that have hair or shoes, and people who blink their eyes or just smile. Tough.