Cannes Lions
SALE
NEOGAMA/BBH, Sao Paulo / CHOIX / 2012
1 of 0 items
Overview
Entries
Credits
OVERVIEW
Execution
WE DEVELOPED THE WORLD'S SMALLEST PRICE TAGS THAT ONLY COULD BE SEEN TROUGH A MAGNIFYING GLASS IN ORDER TO PROMOTE A REDUCED PRICE SALE.
Outcome
This new, cheerful buying experience amused customers. Thanks to word of mouth, Choix registered a significantly improved customer - and cash - flow.
Similar Campaigns
7 items
