Cannes Lions

SALE

NEOGAMA/BBH, Sao Paulo / CHOIX / 2012

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Overview

Entries

Credits

Overview

Execution

WE DEVELOPED THE WORLD'S SMALLEST PRICE TAGS THAT ONLY COULD BE SEEN TROUGH A MAGNIFYING GLASS IN ORDER TO PROMOTE A REDUCED PRICE SALE.

Outcome

This new, cheerful buying experience amused customers. Thanks to word of mouth, Choix registered a significantly improved customer - and cash - flow.

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