To develop an internal on-and off-line campaign for the sales force built around the Vodafone League concept. The idea is to unite the sales force and make it a highly competitive, bonded team. To this end, we created a microsite where it is possible check on the progress of all the participants in the promotion, the degree to which the objectives are being met and the prizes won. This action was completed with personalised mailings which offered advice on the best tactics to win the contest.

Among the 500 sales people, a participation figure of 94% was achieved, and sales grew 11% over the previous year’s figures.