The GALAXY S5 is a companion that helps you share life’s moments, so we created a 2-way outdoor campaign fuelled by social media participation to reach Dubai’s trendsetters.

A giant 3D digital outdoor installation was erected on Sheikh Zayed Road. People participated in the campaign by uploading their ‘selfies’ on Facebook for a chance to have it featured on the giant GALAXY S5 installation and enjoy 2 days of fame. We promoted the campaign through Facebook, Twitter, and RJ mentions.