Cannes Lions
BBH, New York / SAMSUNG / 2021
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The casting process took place at the worst moment of the pandemic around the world. Travel bans and local restrictions made it incredibly challenging to find not only the best possible actress to play mom's role, but also to find someone within Samsung's guidelines and, on top of that, find the perfect kid to play the role of the son. He needed to be the right age, have a similar look, and have the chemistry needed to bring to life this chaotic but loving family. We cast in 5 (five) countries simultaneously and even reached out to specific actresses outside the casting agency to be able to find the perfect pair. Fortunately, we did.
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