Re:Re: What’s this iTest thing???

Did some digging,

As you know, many iPhone users don’t consider switching because they assume android will be too different/difficult to what they’re used to. (And our beautiful walled garden keeps them looking elsewhere)

So, Samsung needed to get creative to show iPhone users the merits of Android...

That's how all this started.

Lin, Apple Asia

-Sent from my iPhone

Re:Re:Re: What’s this iTest thing????

Thanks for the heads up Lin,

For those who haven't seen this pop up in headlines, or on your blogs - Samsung has created a website that allows our users to try out a Samsung... on their iPhone.

Somehow it is just a web app - so the Apple store can’t block it!

And it’s not just an emulation. Every part of the experience is design to entertain and guide iPhone users.

The approach to iTest’s UX seems to be like an open world exploration, which makes sense as a phone isn’t a linear journey. But you get text messages which give you recommendations of what to check out. The camera app is an interactive tutorial and you can even change themes!!

Oh and there’s a full functioning game which my teenager wouldn't stop playing. FML

Jesse, Apple HQ

-Sent from my iPhone

Re:Re:Re:Re: What’s this iTest thing???

Hey Craig, team,

Yes they've fuelled the spread with a series of cheeky invites to key tech bloggers which looked like Apple event invites.

As you know, the tech community lives on shareable ideas and love making extremely thorough demonstration videos of new technology. It seems like this iTest thing is the sweet spot of being something fun, cheeky and entertaining, but also deep enough for bloggers to create frustratingly in-depth content about the experience.

Our own community has let them into our walled garden!

Krinesh, Apple HQ

-Sent from my iPhone

Re:Re:Re:Re:Re: What’s this iTest thing???

Buenas tardes Apple team,

It looks like iTest launched April 9th 2021. Mac Rumours picked it up shortly after that and it spread across the internet.

And it’s not just an emulation. Every part of the experience is design to entertain and guide iPhone users.

The approach to iTest’s UX seems to be like an open world exploration, which makes sense as a phone isn’t a linear journey. But you get text messages which give you recommendations of what to check out. The camera app is an interactive tutorial and you can even change themes!!

Oh and there’s a full functioning game which my teenager wouldn't stop playing.

I'm supposed to be going on holiday tomorrow.

Martina, Apple South America

-Sent from my iPhone

Re:Re:Re:Re:Re:Re: What’s this iTest thing????

Sorry guys it just keeps coming.

Over 12 million iPhone users have test driven a Samsung through the experience so far.

And millions more have seen the experience through the thousands of demos of iTest that tech-bloggers and micro-influencers have posted on platforms like Youtube and TikTok.

As Martina mentioned Samsung has had now created different versions for other markets including Nordic, US, UK , Europe, India and Australia.

NZ- where the campaign has originated has seen iPhone to Samsung switching rates increase by 10%

Oh and one more thing…

Samsung has retaken the top spot for phone shipments in 2021.

David, Apple Helpdesk

-Sent from my Samsung