Objectives--With the launching of PDA series SCH-M450 and SPH-M4500, Anycall highlights the functional advantages of these two new products in the form of drama.Each of the four episodes of the drama features major functions of the new productswith fun and interesting ideas, making it easier for consumers to understand.At the same time, a concept of Lee Joon Gi’s Love Operation Note’ was applied on their website, emphasising fun and entertaining.