Samsung introduces Smart Fitness, the first Online to Offline Gym (O2O), a physical and virtual platform that makes fitness sexy, social and accessible by everyone, enabling people to customize their training sessions thanks to the use of technology and the possibility to have both a real and a virtual personal trainer at their disposal.

Beautiful areas in the italian historic parks of the biggest italian cities became places dedicated to sports and health: here people can train and keep fit, freely without any charge, meet new friends, spend pleasurable time together with Olympic athletes and famous trainers.

• Implementation

- An advance design Outdoor Fitness System (Design Tree) has been installed in several different cities (Milan, Florence, Roma, Rimini) around Italy for different periods – with the patronage of City Municipality.

- NFC panel, close to the tree, provides more than 100 training tutorial videos (categorized per tree accessory) to be watched on smartphones with a dedicated section of My Samsung App

- Training sessions with professional trainers several times a week in each city, where the initiative took place

• Timeline& Placement

Milan@ Giardini Indro Montanelli for 6 months from 15 December 2016 to 31 May 2017

Florence@Parco delle Cascine for 2 months from 16 March 2017 to 30 April 2017

Rome@Foro Italico for 2 months from 10 May 2017 to 30 June 2017

Rimini for 2 months July- August 2017

In only 4 months :

- 100.000 views on My Samsung App

- facebook post views: 2.991.792

- user total reach via facebook: 1.557.414

- press coverage has been spread out with 150 articles

- Posts from Olympic athletes and sport celebrities have been shared on their social media (Erika Fasana, Marta Melegatti, Frank Chamizo Marquez, Valentina Diouf)

- 5.000 people joined Smart Fitness training sessions