Korea ranks no.1 in internet diffusion rate, and is proudly nicknamed, IT power house.

The worldwide Psy Syndrome, with 1 billion Youtube hits, also started from Korea.

Korea has the most ideal environment for spreading online contents.

Koreans use the internet 11.75 hours a day on average, which is a lot more than TV viewing time. In addition, TV as a media has its weakness due to strict broadcasting regulations and limited coverage.

Online contents therefore could be the most effective communication tool in Korea.

By infusing the entertainment factor we created online branded entertainment to maximize the impact.

Rather than explaining the functions tediously,

we communicated with the universal language, music and dance.

The music produced in collaboration with the famous K-POP songwriter The Brave Brother, and simple but intriguing dance, choreographed to match the addictive song created a huge buzz!

The users mesmerized by the music and dance, wildly shared the content through SNS. The content was also reproduced into many parodied versions.

The users could better understand how ALLSHARE worked

and started to voluntarily update their ALLSHARE experiences on the SNS.

Moreover, the ALLSHARE music video reached staggering 7,000,000 hits in just 10 weeks. It was exposed almost 90,000,000 times

and continued to be shared on Facebook and Twitter.

In addition, various UCCs on ALLSHARE music & dance were uploaded

all over the world including Korea, USA, UK and many others…

The world is now on ALLSHARE fever!