Cannes Lions

BUBBLE WASHING MACHINE

CHEIL WORLDWIDE, Beijing / SAMSUNG / 2012

Presentation Image
Film
Film

Overview

Entries

Credits

Overview

Execution

We converted a bus into a coffee house, a yoga center and a bar. Driving around the busiest and hottest areas in Beijing, consumers could experience more possibilities by time-saving washing process.

Outcome

In one week -Onboard participator : 435 peopleOnlookers: 520,000+ peopleOn Sina Weibo, China’s most influential social platform, many people posted and uploaded “Samsung Bubble Bus” event with texts, pictures and video files.Also, the exciting event caught the eye of numerous medias such as TV news, magazines, newspapers, etc, which brought a huge unexpected exposure.As a result of “Samsung Bubble Bus” event, brand preference index had increased almost 92.3% according tothe onsite and online survey.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Water

WIEDEN+KENNEDY, Portland

Water

2016, SAMSUNG

(opens in a new tab)