Cannes Lions
SMUGGLER, New York / SAMSUNG / 2016
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The spot captures the dreams of a girl dozing on a bus. She rises to the sky from her seat, a bus floating off the highway. A voiceover describe classic sleep time reveries -- being able to fly, being young when you're old -- but adds some quirky twists. The girl has a dream about a dinosaur in a Jurassic Park-type landscape, but he freakily speaks in the voice of her best friend. There's also the familiar nightmare in which the girl's teeth fall out at school, but guess what? The boy she has a crush on still likes her. We come back to the bus, where the girl puts her phone into a VR headset (to escape the slobby guy next to her eating a sandwich).
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