Cannes Lions

HEALTH INSURANCE

CHEIL WORLDWIDE, Seoul / SAMSUNG / 2010

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(According to the record,) the average life expectancy for Koreans, which has been rising every year, is 79.1 years in 2009. It means Korea is becoming aged society at a rapid speed. As people are getting older, we become vulnerable to lots of diseases.Therefore, the company gave the message that Koreans need 'Samsung health insurance' to stay healthy for the entire life.

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