Share your Dutch soul!

Through the ultimate combination of Holland's biggest national party, biggest online community and biggest outdoor screen with revolutionary Livecastr technology we highlighted Samsung’s new Soul telephone and the brand itself in an innovative way. In addition we made it possible for people share their party experiences in a totally new way giving Samsung unprecedented exposure and positive feedback from their target group.

The Samsung Soul banner campaign on Hyves generated over 4M impressions resulting in thousands of subscribers. On Queensday massive amounts of traffic almost caused server overload. Using live video showed more impact and referrals than SMS or MMS based mobile promotions. Many media picked up the campaign creating great PR.