The alternative live commentary from iconic sports comedy duo Roy & HG on the mobile app gave fans the ability to experience the tests anywhere, bringing the stadium into living rooms, pubs and parties across Australia - one fan even tuned in from a wedding reception.

The commentary was supported by our Social Response Service, a team of always-on Twitter super-humans who created personalised, sharable content and drove conversations around the tour. The apps social stream pulled in conversations around the most popular Rugby hashtags, allowing fans to keep up with the chatter and join in the conversation.

Our connected stadium was more popular than the real one - the mobile experience totaling over 60,000 users. The technology built into the app was processing up to 10,000 tweets a minute and we served a total of 2.4 million twitter impressions during the campaign. Samsung brand consideration rose up to 42% and purchase intent to 64%.

Most importantly, this record-breaking attendance inspired Samsung to declare this idea an evergreen platform for connecting live events - recently launching the 'Samsung Winter Stadium' for the 2014 Olympic Winter Games in Sochi - allowing us to continue to transform the way Australians experience sport well beyond 2013.