Cannes Lions

SAN MIGUEL PRIMAVERA SOUND

S,C,P,F, Barcelona / SAN MIGUEL / 2013

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Description

Social tool to communicate the sponsorship of the Primavera Sound music festival by San Miguel.

Taking advantage of the features of the festival, an application built around the values ​​of San Miguel, beer from a place called world, which has the philosophy to remove barriers and promote mixing.

Its function: to unite festival goers. Users could configure his concerts and contrast it with other attendees via Facebook Connect. They could know how many friends would meet, which had musical affinity with them and invite any attendee to their concerts.

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