Cannes Lions
BARKING OWL, Los Angeles / SANDY HOOK PROMISE / 2019
Overview
Entries
Credits
Execution
Sound design was going to make or break this piece. We had to make it believable and it had to come from the point of view of the antagonist. We had to feel like we were walking through the halls in his head, the taunts, the jabs the way that everyone would ignore him. You had to feel some sense of longing and loneliness. Feeling out of place and not a part of anything. It’s an act that no one can really understand, and so when we get to the end, we couldn’t lead with the sound design but follow the exact movements he was making. It was harrowing and difficult through every step. But being honest with it, was the only way that we could make an impact, get attention and help people see the signs that are often right in front of us but easy to ignore.
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