The worlds of communications and faith aren't easily mixed.

Also, there isn't just one expression of faith in Brazil.

So, we wanted to create a visual identity that could explore the full potential of the demonstrations of faith, prayers and devotion of all the regions of Brazil, in a way that appealed our clients and prospects.

To build our visual identity, we needed the typography to represent the beliefs that guide the work of the agency.

The inspiration for that were the notes with prayers, posters, murals and appeals of pilgrims, collected in all regions of Brazil. The result was a set of typefaces that was used in ads, gifts and guided the whole communication with our clients and prospects.

The market understood what Santa Clara is about.

More than a name, a work philosophy.

More than an ad agency, a consulting company that sticks to what's important and real in our business.

A place that would welcome those in need of something to believe in - both clients and creatives.

The campaign helped change the perception of the market, and lead the strengthening of the corporate culture.

Since then, we where invited to pitches, won two important new accounts - LYCRA® and Alpargatas, increased revenue and doubled the size of our office.