We found a completely different media to communicate people Sanyo, in a different tone. Besides it is very difficult to reach the large amount of people the way we did with a very low cost. The idea is great because the effect is very important with very low costs, and you can control the zone you covered with the message. The cost was very low because in exchange we gave TVs and VCRs to the homeowners. We created signs that look exactly like the ones to sell houses. In other words, we create a new kind of outdoor – with the advantage that we got to choose the best locations according to the traffic and Flow people, and this is in which the media team make the contribution. When a brand finds new ways to get closer - and surprise - people enjoy it, they remember it and this generates a very strong word of mouth. It should be the sinner because everything that is different attracts people'’ attention, and this action/campaign has never been done before. It should be the winner because everything that is different attracts people’s attention, and this action/campaign has never been done before. Besides is very difficult to reach the large amount of people the way we did with a very low cost.

We created signs that look exactly like the ones to sell houses. In other words, we create a new kind of outdoor – with the advantage that we got to choose the best locations according to the traffic and Flow people, and this is in which the media team make the contribution.