Cannes Lions

SATURN CARS

DEUTSCH, Los Angeles / SATURN / 2009

Film
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Overview

Description

This campaign is an evolution from previous work. It is a simple idea that takes "Rethinking" to its next logical step and adds one magic ingredient: COOL. Because what happens after you rethink something? Things get better. Things change. Things transform.The fully integrated Transformations campaign takes hard-working, car-focused communications and surrounds them with a never before seen animation technique. Through the use of the animation, we have broken through the automotive category clutter taking otherwise mundaneproduct attributes and bringing them to life in a new and interesting way.

This campaign is all about transforming. Transforming the way we look at cars, at Saturn and at the world around us. And in the end, when its all said and done, its about infusing a bit of fun and a lot of COOL.

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