In Portuguese speakers nations, there is a word that we all recognise as trick: Salsichas, with means: Sausages. Everyone in Portugal has heard or red this word misspelled sometime.

When we launched a new product, some German sausages, we was lack of conversations. We create a simple intent to bring some interactions using some giveaways (beer and sausages for the best phrase).

But when a follower was attacked for misspelling the "salsichas" we saw an opportunity: In less than 48 hours, we created and launch a entire campaign and product with the word misspelled, with the message that if you love our product, we don't really care how you write or say it.

Using social listening, we immediately turns a simple interaction in a integrated campaign, that involved a film production, an special product launch, Public Relations and influence marketing: Influencers who received the special edition of our "saushages" shared pictures of our Special Edition organically on their Social media, reaching amazing reach numbers for Portugal.

We launched a "mockumentary" telling stories of people who struggled in their life by using the misspelled word. Bullying at school, careers problems... even a veterinary with sausage dogs trauma. All to spread the word for those who felt the same problem in their lives that they finally have a brand that understand them: Nobre. At the end of the rockumentary, we show the good news. Our special "SalsHichas" edition.

Although Portugal market is one of the smallest market in Europe, we had the best brand results for the brand ever:

Interactions with the campaign:

Facebook : Reach: 780k Engagement 360k

Instagram: Reach:559k Engagement 114k

Interactions with the video:

Facebook : Reach: 236k Interactions 21k

Instagram: Reach 169k Interactions 1k

AVE (PR) reach: 195.599 (6 media on news, lifestyle, marketing and pink)

Influence marketing: 1.044.800 people reached thought influencers posts and stories