Cannes Lions
BBDO CHILE, Santiago / ANIMA NATURALIS ANIMAL DEFENSE FOUNDATION / 2008
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Anima Naturalis is in a constant battle in favour of our planet’s well-being. Special attention has been drawn to the issue of global warming and its direct impact on the growing consumption of power around the world.Our challenge was to develop a creative idea that would fight against the overwhelming waste of energy today.
Most people tend to leave their computers on for long minutes and even hours without really using them. With that in mind we created a screensaver that showed the harm that this brings to nature in the short term.
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