Cannes Lions

THE POD HOTEL

BLAMMO WORLDWIDE, Toronto / BREATHE RIGHT / 2014

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Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

We live in a work and productivity focused society, but we sacrifice sleep for work, and end up less productive in the process. How can Breathe Right help? Provide a better, more efficient sleep, to leave you well rested and more productive. Our consumers don’t believe our product works until they try it, so sampling was our best option.

Outcome

The Pod Hotel surpassed its expected occupancy rate of 50% with an average occupation rate of 70% over the course of the installation. On average consumers spent 15 minutes at the installation and over 160 people took a nap. After three weeks 5,000 of the 6,000 prepared samples were distributed, and on our Facebook following increased by 20,000 likes. The Pod Hotel was covered on all major Canadian media networks, and in the weeks following the installation, Breathe Right saw a sales increase of 15%.

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