Cannes Lions

Save me – the ski pass that saves lives

SERVICEPLAN, Munchen / OTZTAL TOURISMUS / 2016

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Overview

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Credits

Overview

Description

Save me – The first ski pass with a built-in positioning chip. With this every skier in the Sölden Ski resort is automatically locatable. After an avalanche a radio signal is being sent out. The reflector in the pass returns it. And the mountain rescue can then pinpoint the victim’s location.

Execution

In July 2015 Sölden Ski resort started to develop Save me as a two-part technology:

1. A detector carried by the mountain rescue, which sends out a search signal.

2. The ski pass, which throws back a directional signal that leads the rescuer to the avalanche victim. The pass consists of an RFID data storage medium for hands-free access to the slopes on the one hand. And of the reflector: a diode fixed to a copper antenna. Both components (RFID + reflector) are molded into the pass.

The reflector in the pass is passive, meaning it doesn’t need batteries. The whole ski pass weighs less than 10 grams and has a maximum reach of 200 meters.

From December 2015 on the pass was sold at the Sölden ski resort. This made every skier automatically locatable under an avalanche. And Sölden not only one of the best but also safest ski resorts.

Outcome

Since the implementation of Save Me in December 2015, Sölden had the lowest avalanche-related fatality rate in 10 years. After overwhelmingly good feedback, Save Me will be continued in 2016/17 and 4 other ski resorts want to adopt the technology.

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