Cannes Lions

SAVE THE WHALES CAMPAIGN

TIEMPO BBDO, Barcelona / GREENPEACE / 2007

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Every year, on average 945 whales are killed. Greenpeace is campaigning to stop it.An email is sent which you can click on to access a link to a Youtube video.The Youtube video is a simple song game between a whaling boat and a Greenpeace boat. The whaling boat wins the game, the whale disappears. You are invited to click on a link.

In the second link, imgoingtosavewhales.com. The song saves the Greenpeace boat, and the whaling boat disappears. The whale has survived. The game implies that, with the help of Greenpeace and mankind, whales can be saved.

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