Situation

The last living male Northern White Rhino cannot mate naturally due to old age and a range of other issues. If he dies, his species will become extinct with barely any hope of revival. They are CRITICALLY ENDANGERED.

Brief

Our brief was to increase donations to the Ol Pejeta Conservancy's "Last Chance to Survive" breeding program so as to aid in funding the research into Artificial Reproductive Techniques like IVF that are required to enable him breed through one of 7,000 Southern White Rhino surrogates and give his species a chance at survival.

Objective

Exponentially increase donations by over 100%

We create a profile around the rhino we had dubbed "The World’s Most Eligible Bachelor”. With this, we created an actual dating profile on the dating app Tinder. As users swiped right or left, they were stunned to find an actual rhino among their potential matches. Users just had to swipe right to match with our rhino and get redirected to Ol Pejeta Conservancy's site where they could donate to his cause. The campaign was supported by print ads and radio ads that also directed people to donate.