Cannes Lions
kbs+ TORONTO, Toronto / BMO (BANK OF MONTREAL) / 2016
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Description
In this radio commercial we capture the attention of our audience (Canadians) by reminding them of some of the unique things that Canada is famous for. We then contrast these accomplishments with something Canadians aren’t so good at – saving money – to encourage our audience to open up a bank savings account that will reward them for making saving a habit.
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