Cannes Lions

Saving Money

LEO BURNETT CHICAGO / ESURANCE / 2019

Film

Overview

Entries

Credits

Overview

Background

Dennis Quaid is an American movie icon with a 40+ year career. He's kind of your "everyman" generic film actor, you can’t place him for one specific role. He's nothing thrilling, but nothing offensive.

Execution

We use our spokesperson, Dennis Quaid, to transparently demonstrate how Esurance is dedicated to saving money by performing the script candidly in one take, in between takes of another commercial.

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