There are three key ideas to "Disaster Alert App"; speed, personalization, and the 8-pack disaster alerts.

First, users can receive alerts faster than a disaster actually reaches them. For example, if an earthquake takes place 50 km off shore the alert will be delivered 5 seconds before it reaches the inland users. This technology is possible due to our partnership with Japanese Meteorological Agency.

Second, the app is carefully designed so that users only receive relevant and vital information. Once installed, the GPS automatically detects the user's location down to their district. Users can then personalize the app by setting other locations such as their home and office.

Third, it’s the world's first app to have information and alerts for eight different types of disasters: earthquakes, heavy rain, tsunamis, weather warnings, volcanic eruptions, radiation, electricity consumption, and scheduled blackouts.

These ideas make the app more effective than any other disaster alerts.

In a year since its release, our app has ranked 1st in its AppStore category. With coverage on more than 30 media outlets, it has created a huge buzz on social media. To prove its ability, we organized a disaster drill as an integrated media campaign in central Tokyo. Yahoo! JAPAN, Twitter, a local radio station and Mori Building got together. The app was instrumental in achieving an evacuation rate of 100%. Our goal is to help prevent future disasters. The app has been downloaded 1.3 million times. This means we are watching out for 1.3 million lives.