There are lots of traditional places people put their savings. We simply told them there was a much better place. The campaign featured some highly questionable hiding places such as a beehive hair-do or a ballet dancer’s crotch, and included press, magazine, outdoor, regional television, radio and direct mail.

New accounts sales exceeded target by 350% while funds under management exceeded target by 140%. The true mark of success lies in the fact that our client has invested in the next phase of the campaign.