Savlon, one of India’s popular health & hygiene brands, came up with an engaging solution that made hand-hygiene fun for school kids. We went to classrooms with a simple microphone and pointed it to the kids' hands. The germs on the kids's hands started talking to the kids.

A hidden voice artist impersonated the germs but the kids felt that the germs were really talking. The 'germs' spoke about how they spread, cause diseases and how using handwash keeps them away. Thus in a fun way, we got kids to understand the need for good hand-hygiene.

The activity was a tremendous hit on YouTube and Facebook, prompting us to turn it into a 90-second commercial that was run on various kids' channels. Kids across India heard the germs talk and they learnt the importance of using handwash because this time they really listened.

Through Savlon Swasth India Mission which visits schools across India, we launched the Savlon Haath se Baat (Talk to your germs) activity on October 15, 2017 which is celebrated as Global Handwash Day.

The school kids loved the activity wherein a hidden VO artist impersonated germs, making kids believe they were talking to the germs on their hands. A video was uploaded on YouTube and Facebook which received millions of views. Considering its tremendous popularity, it was turned into a 90-second TV spot. The TV spot was run on various kids' channels and millions of kids across India learnt about the importance of hand-hygiene.

The initiative has reached more than 2.3 million kids across the country

The initiative also reached 1.5 million mothers through various communities on Facebook

Germ Protection Imagery. of the brand went up by 700bps from 36 to 43

Most Often Used Brand went up by 400bps from 2 to 6

Spontaneous Awareness for Savlon Handwash has gone up 3000bps from 21 to 51

Brand Equity Scores improved from 10.7 to 15.6

Total combined views of 2 million across Facebook and Youtube

Picked up by leading websites, blogs and regional newspapers across the country.

Also, we got the best PR we could ever want. Indian kids were talking about the 'talking germs' and the importance of washing hands with soap.