In government schools in India it is compulsory for the kids to carry an identity card (ID-CARD). Each kid has to wear one around his or her neck. Savlon, one of India’s popular health & hygiene brands, came up with a simple solution that could be implemented in every school easily.

We took the school's id-cards and re-purposed them into handwash dispensers.Thus we designed Savlon ID-GUARD – a pouch that combined the id-card with an easily replaceable handwash sachet. The ID-Guard became a permanent part of the school uniform. Kids enjoyed squeezing the handwash out of their ID-Guards. This made them use it more often.

Because using the ID-Guard is fun, it establishes a long-term relationship between kids and hand hygiene.

Through Savlon Swasth India Mission which visits schools across India, we started the task of distributing ID-Guards on November 14, 2017 which is celebrated in India as Children's Day. Savlon ID-Guards received heavy demand from schools across India and within 5 months of launch, they were distributed in more than 1000 schools across India. By end of 2018, we aim to take Savlon ID-Guards to 2 million students across India.

We are approaching government schools to do a longitudinal study for measuring the impact on overall health of students/incidence of infection amongst students. With proven results we'll recommend the government schools across the country to make the ID-Guard mandatory in their schools.

Demand for the ID-Guard soared with distribution reaching 1000 school within just 5 months

The plan is take ID-Guard to 2 million school kids across India by end of 2018

Total combined views of 4.4 million across Facebook and YouTube

Trended at #3 on Twitter

Picked up by leading websites, blogs and regional newspapers across the country

The initiative also reached 1.5 million mothers through various communities on Facebook

Earned PR Value of around USD 1,659,000

Plan to conduct research and with proven results, recommend to the government schools across the country to make the ID-Guard mandatory

Our favourite result - KIDS LOVE USING IT!