Cannes Lions
LEO BURNETT COSTA RICA, San antonio de belen / MCDONALD'S / 2019
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Background
In Costa Rica, there are many misconceptions about the ingredients McDonald's uses in its food items. With Filet-o-Fish season coming up in Costa Rica, we were tasked with dispelling these myths and highlighting the quality of the fish they use in the sandwich. This was particularly important because we would be in market during Easter, when fish consumption reaches its peak for the year.
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