Scalextric was looking to create a brand-building online viral. It was decided to produce a 'miniaturised' spoof version of BMW’s highly successful 'Be water' spot whereas, in the original, it is Bruce Lee who speaks to camera in English, in our version his lines were spoken by a young Chinese boy – and while the three shots of the car at first glance appeared the same as in the original, in our version it was not a real BMW, but a Scalextric miniature.