Cannes Lions

The Calling

MJZ, Los Angeles / PMU / 2020

Film

Overview

Entries

Credits

Overview

Execution

This epic movie is an allegory of the races and their main characters the horses. In this film the viewers first discover different historical scenes at different times when the heroes give up everything to get on a horse. We then find all these characters in an intense race. The VO lets us hear for the first time the name of the heroes true metaphor of the name of the horses: Lady Liberty, Trojan Horse, ... after the fall of thunder of Verdun we fall into reality and witness the Space Rebel victory facing competitors and the playful reactions of the public at racetracks and sales outlets.

Similar Campaigns

12 items

The Calling

75 PARIS

The Calling

2019, PMU

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