Cannes Lions

PMU

PUBLICIS CONSEIL, Paris / PMU / 2014

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

On a bustling pavement in an American city, two policemen are bored. One of them takes out his weapon from its holster. He says to the other:

"I bet you I can spin my gun three times around my finger like a cowboy!"

Game on. He spins his gun around his finger, but all of a sudden, it goes off.

The presidential limousine was driving by at that precise moment, and we see a panicked Jackie Kennedy grabbing the rear boot, as sirens blare and bodyguards run towards her.

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