Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / PMU / 2017
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Franck has just bet on a horse racing with PMU. He has won so he feels strong, confident.
This is where a voice invites Franck to replay the scene with more confidence.
Franck does it several times. And each time, the voice is more and more pushy and the situations Franck faces are more and more incredible. But whatever, Franck is still assured and strong-willed until he reaches the big big confidence.
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