Cannes Lions
PUBLICIS CONSEIL, Paris / PMU / 2011
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When PMU gets involved with football it is with a passionate and atypical song that the jockeys get us to experience that solemn and intense moment worthy of the start of a great football match.10th June a TV campaign conducted by the British 'The Blue Source' (MJZ) announced the new PMU sports betting offer to the general public. After having invested in the field of sports and challenged the sportsmen and sportswomen, the jockeys having completed the training phase at this point behaved like true high-level athletes. When the PMU gets involved with sports it does so by learning the rules and betting fit.
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