An innovative multi-channel program is deployed by using the ecosystem of M6.

A direct invitation to play games on the programs by each programs’ presentors, and push up on mobile devices will be send tothe player onto the gaming platform on the M6 website.

Capitalising on the launch of the new platform, "Do you like betting? You’re going to love horserace betting" (TV ads, and pres) by proposing an interactive and engagin equestrian experience. This innovative operation is integrated thanks to the second screen technology M6. PMU invites spectators to bet immediately after their favourite episodes and are compensated by attractive allocations. A selection strong programs at the heart of the channel: Incroyable Talent, Ice Show, Turbo & 100% Mag.

A multi-channel media plan, by utilizing the multi-device ecosystem M6: 14 million contacts distributed over a 3 week period of the game (TV, Digital, Facebook, Twitter). Online results with the objective of the rebranding increase in notoriety of 37% (+17 points versus normal). An experience based on accessibility and enjoyment by 73% of the participants. An operation integrating the indicators of positive participations: 66% of the participants had a strong level of engagement, a CTR of 2.43%