In this context described above, a TV channel dedicated to women has a role that goes beyond information – it had to take part. So, our main goal was to create a connection so strong with our audience, establishing a powerful link of initiatives and mobilizations, which would be responsible for true change in this landscape.

In this landscape, we created the TEIA/WEB concept. The idea was to break the barriers between the TV and our spectators, to connect with them and join them to several initiatives in favor of female empowerment – all connected in a large, plentiful web.

Through the “TEIA” (“WEB”) concept, we would become more than a channel. We wanted to be a platform that joined women to powerful efforts.

The great web of initiatives began as a means of relationship, listening and empowerment of our audience. We created a wave of connections with other women and efforts.

1) GNT Studies

We developed several studies on the female universe.

The idea was to promote reflection and to end myths and prejudice.

2) #HeForShe (Partnership with UN Women Brazil)

#HeForShe, in partnership with UN Women Brazil, connected GNT’s audience to the global movement and included men in the debate about gender equality.

3) “Rasgue o verbo” / “Rip out the verb” (app)

We launched an app which deconstructed discriminatory everyday phrases.

4) #TEIA / #WEB GNT

What began as a concept, became an event that connected all the efforts.

TEIA GNT branded the channel as a great TV platform for debate and promoting initiatives for women.

All the initiatives had a huge impact, in terms of numbers as well as engagement.

In June 2016, at least 50 cities held manifestations against male chauvinism and rape, along with other agendas all over the country. In this environment, we started to see our results.

The #HeForShe alone showed an increase in affiliation and subscriptions of 600%.

The studies, events and campaigns mobilized hundreds of opinion leaders, musicians, actors, digital influencers and many other opinion makers from areas such as gastronomy, fashion and beauty who, through their image and influence, promoted the efforts.

Today, GNT is an open platform, for dialog and sorority with its audience, being a true driver and inciter in the female universe. Just in 2016, the channel increased its audience in 20%, reaching 46 million spectators, of which 70% are women.

Many of our viewers who had no voice, capacity for mobilization or contact with initiatives, are now connected in a huge web of collaboration and empowerment.